Easter Eggs and Interaction

Two major issues I had with crowdfunding campaigns, (and I've done them before and changed my perspective on them) is 1.) you really need to go all-or-nothing and 2.) the rewards/perks have to be something that the normal audience won't get.

I learned a lot over time about crowdfunding and one of those things is that if you're only offering DVD's, T-shirts, screening tickets, etc then how is backing a campaign any more special than just buying that stuff after it's done?  The answer is... it's not!

Now To The Interaction

Our smallest support level will be at $10 or more.  We followed Zac Braff's lead with this one and will focus on hiring a camera operator to record those cool behind-the-scenes segments that will air as private videos to our supporters.  Honestly people don't want video updates, they want that stuff on set watching people trying to make it happen.  Making it happen means that the funny, off beat moments, the stress moments, the "that's cool" moments are viewed by you as if watching segments of a reality TV webseries.

We also came up with some cool limited reward levels.  One of them is  Name the Character.  A few of the character names will be up for change at certain support levels.  People who choose this limited reward option will be given the option to change the character's name to their own or a name of their choosing (based on approval of the producers)

Another limited one is a Easter Egg Hunt.  Ever seen people like J.J. Abrams hide "easter eggs" in their trailers.  Artists sometimes like to hide symbols, names, clues within the images of their art.  Think about a pledge level where you name gets to be hidden around the Big Event scenes.  Maybe on someones cloths, or a car, or a wreckage object.  This would happen 12 times within that even timeline so people have to search out your name like playing Where's Waldo. 

Or another limited reward is Be The Character where they get to own the costume of the main character after the Big Event timeline is filmed.  No other audience member would be able to say, "I own the outfit that Andrew Roth's character wore in the Big Event scene".

These are just a few of the ways that we're trying to interact with our audience with our campaign.


Yeah, maybe the average audience member might not embrace these rewards/perks, but it's another way to interact with the audience.  Our belief is that if we do more than just make something, but interact with our supporters we'll connect on a bigger level.

J.W.B.